Goodyear to rebrand Wingfoot commercial tire network

Published October, 29 2013
The Goodyear Tire & Rubber Company’s Wingfoot commercial tire network is getting a new identity the company says will fully leverage the power and equity of the Goodyear brand. Starting this month, Goodyear will begin the process of rebranding its Wingfoot locations as Goodyear Commercial Tire & Service Centers. There are 180 tire sales, service, retread facilities and truck care centers that operate under the Wingfoot banner. (Wingfoot Commercial Tire and retread locations comprise 135 of that total. Wingfoot Truck Care Centers make up the rest.) When the rebranding process is complete, all Wingfoot locations will operate as Goodyear Commercial Tire & Service Centers. Wingfoot Commercial Tire Systems ...
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