DTNA sets 2013 truck sales expectations, unveils Vision 15,000 export initiative

Published February, 21 2013
At a press conference in Los Cabos, Mexico, Daimler Trucks North America and Daimler Trucks Mexico executives announced truck sales projections for 2013 and reviewed 2012 performance. In the Class 6-8 NAFTA marketplace, truck sales totaled 344,277 units in 2012, up sharply from the roughly 214,000 trucks sold in 2010. U.S. sales eclipsed 281,000 for the year. Expectations for 2013 is more of the same, says Mark Lampert, senior vice president of sales and marketing, DTNA. “2012 started strong, it weakened as we went through the year,” said Lampert. “As we turn our attention to 2013, our forecast is the first quarter will be the toughest and ...
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