Daimler set to roll out new customer loyalty program

Published January, 21 2014

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Daimler Trucks North America (DTNA) announces a new customer loyalty program for owner-operators and small fleets. Known as Truck Bucks, this loyalty program will be aimed at rewarding customers with parts and service specials at Freightliner, Western Star, Detroit and Thomas Built Buses service locations.

Customers enrolled in Truck Bucks will receive discounts and special product incentives. Specials will include discounts on select parts and services designed to introduce customers to the full breadth of DTNA’s aftermarket offerings. This program is designed to be customer-friendly with discounts applied at check-out without the need for coupons or further action by the customer.

“Truck Bucks is a great opportunity for us to reward our customers for their loyalty to the DTNA network,” explains Todd Biggs, director, aftermarket parts and service marketing for Daimler Trucks North America. “This program will allow us to get closer to our customers, and help us to facilitate a rewarding aftermarket experience overall.”

The DTNA dealer and distributor network has taken great lengths to improve the customer experience at the service level through the integration of new technologies and operational efficiencies at every stage of the truck buying and post-purchase cycle.

“We recognize that today owner-operators and small fleets have a lot of options for parts and service. They are very conscious of total cost of ownership,” added Biggs. “To us, that means our parts and service operations have to be exceptional in both quality and value. Truck Bucks is an example of our commitment to put the customer first.”

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