Daimler set to roll out new customer loyalty program

Published January, 21 2014
Daimler Trucks North America (DTNA) announces a new customer loyalty program for owner-operators and small fleets. Known as Truck Bucks, this loyalty program will be aimed at rewarding customers with parts and service specials at Freightliner, Western Star, Detroit and Thomas Built Buses service locations. Customers enrolled in Truck Bucks will receive discounts and special product incentives. Specials will include discounts on select parts and services designed to introduce customers to the full breadth of DTNA’s aftermarket offerings. This program is designed to be customer-friendly with discounts applied at check-out without the need for coupons or further action by the customer. “Truck Bucks is a great opportunity ...
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