Industry Report |
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Navistar introduces OEM e-commerce website
By Successful Dealer Staff
Navistar International Corp. will become the first heavy-duty truck and bus manufacturer to sell parts online to customers via an e-commerce website integrated into www.partsmartparts.com. The online store will feature hundreds of popular parts from the PartSmart line, Navistar’s value line of all-makes truck and bus parts sold through their International and IC Bus dealer network. Parts orders placed online will be filled by the customer’s local International or IC Bus dealer.
“Navistar is taking a leadership position in e-commerce for heavy-duty truck and bus parts,” says Michael A. Cancelliere, senior vice president and general manager for Navistar Parts in North America. “With a customer-friendly interface and the ability to order 24/7 online, our new Web site allows our dealers to extend their customer reach and makes it easier for customers to do business with us.”
The e-commerce site features a full product catalog and allows the user to select vehicle and engine model to determine the correct part for their need.
“This new approach will definitely appeal to today’s internet-savvy customer,” says Nate Jolliff, director of parts operations integration for Navistar. “This is the customer who may not regularly patronize a dealership for service, but has the knowledge and ability to know what parts are needed and how to install them. We’re connecting the customer with their local International and IC Bus dealer through a seamless online ordering system.”
“Navistar’s introduction of an online shopping experience for truck and bus parts will further enhance our commitment to our customers. Our goal is to continue to improve on uptime while delivering an industry leading customer experience,” says Cancelliere. “In the coming months, we have plans to increase the number of parts offered online.” |
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