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Market Watch
Valvoline and Cummins Filtration form alliance

By Successful Dealer Staff

Cummins Filtration and Ashland Consumer Markets (Valvoline) announced a new alliance to package, market and distribute Diesel Exhaust Fluid (DEF) in North America. Fleetguard-Valvoline Air Shield DEF will be offered through the Cummins and Valvoline distribution channels in the United States and Canada beginning in April 2010.

It is packaged in 1-gallon and 2.5-gallon bottles, drums and totes. Compatible with all SCR systems, Air Shield DEF is API- and AdBlue-certified and enables on-highway diesel engines to meet the EPA’s near zero oxides of nitrogen (NOx) emission levels.

The new alliance is an extension of the Valvoline and Cummins relationship, initiated in 1995 to deliver products and services that optimize total cost of ownership. "The expansion of this powerful partnership combines our operational strengths to enhance accessibility of genuine DEF technology to meet the growing needs of 2010 engine customers," says K.C. Hall, director of Business Development for Cummins Filtration.

"The high-quality packaging expertise of Valvoline, along with their delivery and distribution capabilities, is an excellent complement and enabler to our mission of providing consistent and high-quality DEF to our customers at the best possible convenience and cost," Hall says.

"We are pleased to be partnering with Cummins Filtration on DEF," says John Noal, vice president, international and commercial, for Valvoline. "Cummins has been supplying DEF product to the market for several years, and as an engine producer, they are also in a unique position to understand what is best for the engine and our mutual customers. Together, we form an unrivaled supply chain to provide customers with easy and convenient order fulfillment."

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